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Making a difference starts with you, through awareness of energy conservation and saving behaviors
The Kingdom of Saudi Arabia has many inherent advantages, making it an ideal candidate for developing renewable energy sources. These include its natural resources, ability to harness and utilize them, and potential to take a leading role in this field of study. By doing so, the Kingdom of Saudi Arabia can help to achieve its goals of diversifying energy sources, preserving natural resources, and reducing carbon emissions, while also improving the quality of life for its citizens.
A comprehensive national campaign launched in May 2014, and is still ongoing. It was created on the basis of scientific studies conducted in association with local and international experiences in community awareness raising as well as studies of previous awareness campaigns launched around the world. “To Last” campaign aims at establishment and raise of level of community awareness of the importance of rationalization and raise of efficiency of energy consumption and change of energy consumption behaviors by various society components through launching comprehensive and continuous awareness campaigns, focusing on specific topics.
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